People should go to college for education, to learn, but the unfortunate fact is that they do so for getting jobs. The net result of this situation is that colleges and universities in general and b-schools in particular continue to be obsessed with placements . Potential students, and those who 'honestly' advise them, and this includes the media, both print and digital, have a religious faith in the holiness of the placement data -- percentage placed and the quantum of solace offered -- and this data has a very high weightage in the rankings that are published every now and then. Curiously enough, the companies that hire graduates are less enthused with with placement data -- in fact they view this data with wariness and weariness because the better these are, the more they must pay and less sure they are of being ensured of a recruit. Nevertheless they do look at these rankings for the simple reason that the 'best' students would, probabilistically speaking, g...