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  from Merely Online to Viral with a Vengeance Print media is fast losing out to its online cousin -- at least that is the story in the more developed societies. Actually the word developed has a rather embarrassing connotation to the extent that it implies that we in the non-developed world are somehow barbaric, but if we can swallow our pride on this then it is a fact there is a gulf of difference between the markets of North America, Western Europe and some pockets in the Far East on one hand the rest of the world on the other. What is this difference ? First per capita income and buying power and what is most important for the purpose of this article, broadband penetration. Broadband penetration translates into a change in lifestyle -- eCommerce, net banking, social media and of course in the way we consume information, and it is this last change that is cause of much grief in the upper echelons of media ownership. Print media is feeling the heat as it loses ma...

Education Delivery Model : Encouraging Creation, not Consumption of Knowledge

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"You can lead a horse to the water, but you cannot make it drink" In the context of enhancing the delivery capabilities of the education system, we should perhaps rephrase the statement as "You should lead a horse to the water, but desist from spoon feeding it" As it is, those who manage to get into IIT -- either at the UG or the PG level -- have their originality and creativity ironed out of them, or at least significantly degraded, by the coaching classes that tutor them for the entrance examination. To compensate for this, teachers in IIT must go the extra mile to erase the effect of cramming and learning by rote -- the hall mark of a successful coaching class -- and awaken in their students a sense of wonder about the world of knowledge and instill in them the confidence of stepping out of their zone of comfort and address intellectual challenges of the highest degree. What this could mean in practice is a reduction in the importance of the text book an...

Tracking the "Chatter" in Social Media

Have you ever wondered what "they" are talking about "out" there in the social media ? What are they talking about more ? Google ? Microsoft ? or IBM ?   Now you can have all the answers from Omgili.com with charts like these .. or coming back to India who is more popular in the network Katrina Kaif ? or Priyanka Chopra ? or Shilpa Shetty ? Check it out, it is fun.

Customised Magazines : New Business Opportunity around Print Media

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I am a power-user of the Internet and have been evangelising its usage in almost every field of activity but the funny thing is that despite this deep attachment to the digital media, I never, ever give up a chance to grab a magazine and curl up with it on a sofa ! Why is this ? Because it is simply so much more comfortable to do so. Does that mean that I do not read stuff off the web ? Not at all – I read it all the time, and in fact most of the important things that I have read have been off the web, but that does not mean that I like to sit hunched up in front of screen. So why do I do so ? Because no print magazine can ever give me either the diversity of reach that I can get on the web nor will it ever be customised to exactly the kind of stuff that I care to read. Net-net, I am willing to tolerate the physical discomfort because I care for the reach and the degree of customisation. Is there a way out of this problem ? What if someone were to come out with a system that allows m...

Man & Machine

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A rare poster image of Ritwik Ghatak's 1958 movie Ajantrik . I like this image because it shows the intimate and essential interaction between man and machine which I believe is inevitable in the future.

Paper Tigers and Sour Grapes

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Why do universities exist ? At the most abstract level, academic institutions are supported because it is believed that new thoughts and ideas that emerge from them will lead to better standards of life and living in the the civil society that funds the creation and sustenance of these institutions. These thoughts and ideas are in the form of new knowledge that is both created and disseminated in an efficient manner and this dual role, namely creation and dissemination, is structured as research and teaching. Hence the faculty of an academic institution is expected to generate new thoughts and ideas through original research and ensure that not only these ideas, but other equally useful ideas generated elsewhere, at other institutions, is communicated to the students in a lucid and interesting manner. Hence a good academician is expected to contribute both to research as well as to teaching -- plus of course the inevitable overhead of adminstrating a complex institution so that it can ...

Converting Thought to Art

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This image represents a cloud of ideas, or rather words, that appear in my book, The Road to pSingularity. Click on the image to get a bigger view and understand how you can also build images of your own